Friday, August 12, 2011

Strategic Airlines Last Flight to Gladstone Airport and an Announcement of Re-Branding to Air Australia

Strategic Airlines' Airbus A320-200 VH-YQB operated the final VC520/521 and VC524/525 flights between Gladstone and Brisbane on Friday 12 August.

As previously reported, Strategic's withdrawal appears to be the result of commercial difficulties experienced by the airline since it arrived at Gladstone Airport in April. The Airline has also announced it was withdrawing from Townsville, and axing flights on the crowded Perth-Denpasar route.

Coincidentally, Strategic Airlines has announced today that it will rebrand itself as Air Australia, becoming Australia's newest low-cost carrier.

The Airline's restructure involves taking on new international and domestic services.

The airline hopes to take advantage of Virgin Australia's repositioning and the brand damage to Tiger Airways Australia.

The airline will move to its new low-cost business model from the end of October and will launch new services to Honolulu from Brisbane and Melbourne, as well as increase the number of services to Bali from Brisbane and to Phuket from Brisbane and Melbourne, all from December.

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