The announcement of the cancelling of the twice-weekly flights came in June this year and suggested that after an extensive review, Tigerair took the action of cutting the service in response to continued insufficient consumer demand on the sector. The move came despite continued efforts by Tigerair to stimulate demand through airfare pricing, schedule changes and marketing initiatives. The service is just no longer sustainable.
And I thought these flights were actually quite popular!
This is the now the second time that Tigerair has come and gone from the Mackay market, returning previously in October 2012 after a previous 14-month hiatus.
No comments:
Post a Comment